Cherwell’s Weee scheme More than 19 tonnes of small electrical goods, equivalent to 9,500 toasters or 17,000 hairdryers, were collected during the first three months of a home-based WEEE* recycling initiative by Cherwell District Council in north Oxfordshire.
The scheme, which began in March, allows residents to place unwanted items in a supermarket size, plastic carrier bag on top of their wheeled bins. The bright pink bags, supplied by Leeds based Cromwell Polythene, are in addition to the council’s dedicated ‘bring’ banks, used for larger items such as televisions and refrigerators.
Commenting on the order for 100,000 WEEE bags, Cromwell sales director Paul Fleetwood said: “We have been supplying Cherwell District Council with a range of waste management and recycling products for more than 11 years. The WEEE bags, which are distinctly coloured for ease of identification and may be used for any small electrical household product, such as radios or kitchen appliances, have clearly made an impact with residents, helping to get the scheme off to a flying start.”
The bags are left out on residents’ normal collection days and placed in new cages, which have been specially fitted to the underside of existing refuse and recycling vehicles, before being taken to a facility in Daventry where they are stripped and broken down into individual materials for recycling.
Commenting on the new scheme Councillor Nigel Morris, Cherwell’s lead member for clean and green, said: “As a council we regularly promote the benefits of recycling, but we understand it is not always possible for people to visit our bring banks. By providing initiatives whereby people can recycle even more items from home it makes the process a lot more customer friendly and as a result, even more environmentally friendly.”
*WEEE (Waste Electrical and Electronic Equipment) Regulation is an EU directive that designates safe and responsible collection, recycling and recovery procedures for all types of electrical and electronic waste.